Ideias que Florescem

“How can we change people’s livesso much with so little?”

In 2019 STIHL took gardener and host Carol Costa to the Rio de Janeiro Botanical Garden to meet Pró-Florescer, a project backed by the brand that trains young people from low-income families in gardening. That became the web series Ideias que Florescem (Blooming Ideas), in three episodes.

The first is a tour of the Garden and the project. The second listens to the people who went through it: students, educators and mothers. In the third, the young gardeners get to work with STIHL tools.

I produced and directed the series and shared the cinematography with Guilherme Coelho, who also edited and finished the episodes under my supervision.

Production, direction, cinematography, and editing and finishing supervision.