I build digital businesses without giving up my health.

What does Brazil mean to you?

This was the guiding question of the project. I had the privilege of meeting amazing people along my trip across Brazil, from Arraial do Sana, in Rio de Janeiro, to Salvador, in Bahia.

We were looking for a futurethat never happened.

In March 2020 I was already in the United States for SXSW in Austin, Texas, the world's biggest event on innovation, technology and the creative economy. Days before it opened, for the first time in 34 years, the festival was cancelled because of the pandemic.

“If such a tiny creature builds its house with its beak,how could a human being not build a home of their own?”

In 2022 the designer Heloísa Crocco was developing the Tierra Flor series in her studio in Punta del Este, Uruguay, studying the relationship between earth, fire, water and iron, and the handmade bricks of the region's brickmakers. Horneros was born alongside those pieces, as part of the same investigation: the film is part of the work, not a record of it.

Can you imagineeveryone cooperating?

In 2020 Unicred, a Brazilian cooperative financial institution, launched its brand campaign Escolha Cooperar (Choose to Cooperate). The film speaks to people who believe there is an alternative to traditional banks, one where everyone wins and the terms are fairer.

Lucianos, Yaras and Soufiyansmove São Paulo.

For São Paulo’s anniversary in 2020, we made three films for 99, the ride-hailing app, through Eyxo Content Agency, all with the same identity and the same format. Each one opens with a brand line, “people move São Paulo”, and the first word gives way to the name of whoever is telling the story.

“How can we change people’s livesso much with so little?”

In 2019 STIHL took gardener and host Carol Costa to the Rio de Janeiro Botanical Garden to meet Pró-Florescer, a project backed by the brand that trains young people from low-income families in gardening. That became the web series Ideias que Florescem (Blooming Ideas), in three episodes.