Escolha Cooperar

Can you imagineeveryone cooperating?

In 2020 Unicred, a Brazilian cooperative financial institution, launched its brand campaign Escolha Cooperar (Choose to Cooperate). The film speaks to people who believe there is an alternative to traditional banks, one where everyone wins and the terms are fairer.

I directed, shot and color graded this 60 second film. The voice-over is a series of choices: a new way to look after your money, fairer rates, investing, lending, cooperating with your community. The images answer with people, up close: eyes, hands, families and small gestures of care.

We filmed in the middle of the pandemic, with a masked crew and a cast of real families. This job taught me that casting actual families makes a film feel even more true.

Direction, cinematography and color grading.